Every chocolate brings you closer to a reward
Join the Leonidas loyalty program for free, earn points with every purchase in participating shops and treat yourself to delicious rewards.
How it works
Three simple steps between you and your first reward.
Join for free
Sign up online or in the app in less than a minute and instantly receive your personal member code.
Earn points in shop
Give your member code or e-mail address at checkout. Every euro spent earns you one point.
Enjoy your rewards
Exchange your points for free chocolates or vouchers and enjoy personal offers all year round.
Points that taste like chocolate
Your points unlock rewards and little attentions, all year round.
Free products
Redeem your points for pralines and other favourites, free at the checkout.
Vouchers
Turn your points into a discount on your next purchase.
Personal attentions
A birthday surprise, a welcome gift and offers selected just for you.
Your points, always with you
With the Leonidas Rewards app you check your balance, discover rewards and find participating shops near you.
No smartphone at hand? Join on the web
Frequently asked questions
Does the program cost anything?
No. Joining the Leonidas loyalty program is completely free, with no obligations.
How do I identify myself in the shop?
Simply give your member code or the e-mail address of your account at the checkout. In some shops your identity card can be used as well.
Where can I earn and spend my points?
In all participating Leonidas shops. Some shops share their points with other shops of the same owner, so ask in your favourite shop.
How do I check my points balance?
The easiest way is the Leonidas Rewards app, where you see your balance, rewards and vouchers at any time. Shop staff can also tell you your balance at the checkout.